文章基本信息

标题：Bertrand-Cournot Comparison in a Mixed Duopoly with Advertisement
本地全文：下载
作者：Chul-Hi Park ; Dmitriy Li ; Sang-Ho Lee 等
期刊名称：Theoretical Economics Letters
印刷版ISSN：2162-2078
电子版ISSN：2162-2086
出版年度：2016
卷号：06
期号：02
页码：145-150
DOI：10.4236/tel.2016.62017
语种：English
出版社：Scientific Research Publishing
摘要：We examine the Bertrand-Cournot comparison with advertisement in a differentiated mixed duopoly market, and compare with the social optimum. We show that not only both firms’ quantities but also both firms’ advertisements are higher (lower) in Cournot (Bertrand) than the social optimum. Thus, both firms engage in excessive (insufficient) advertisement in Cournot (Bertrand). We also show that despite lower both firms’ prices in Cournot, both firms’ profits and social welfare are strictly higher in Bertrand and thus, both firms prefer Bertrand to Counrnot.
关键词：Advertisement;Differentiated Mixed Duopoly;Bertrand-Cournot Comparison