文章基本信息

标题：Destination Image Perception of Tourists to Guangzhou—Based on Content Analysis of Online Travels
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作者：Xiaohong Li
期刊名称：Journal of Service Science and Management
印刷版ISSN：1940-9893
电子版ISSN：1940-9907
出版年度：2015
卷号：08
期号：05
页码：662-672
DOI：10.4236/jssm.2015.85067
语种：English
出版社：Scientific Research Publishing
摘要：It is said that Guangzhou is an indefinable city. This paper analyzed the online travels from www.mafengwo.cn to study the destination image perception of tourists to Guangzhou. Content analysis was used to investigate the destination image perception of tourists from two aspects, namely cognitive image and affective image. Then by comparing the image of Guangzhou positioning in the literature with the online travels image, the paper concluded that Lingnan, Ram City and delicious food were more important in tourists’ perception. The results can provide reference when the government promotes the Guangzhou destination image.
关键词：Guangzhou;Destination Image;Online Travels;Content Analysis