首页    期刊浏览 2024年12月12日 星期四
登录注册

文章基本信息

  • 标题:Online Women’s Magazines: Differences in Perceptions between Print and Online Magazines among Female Readers
  • 本地全文:下载
  • 作者:Kavita Karan ; Chang Sup Park ; Wenjing Xie
  • 期刊名称:Advances in Journalism and Communication
  • 印刷版ISSN:2328-4927
  • 电子版ISSN:2328-4935
  • 出版年度:2016
  • 卷号:04
  • 期号:01
  • 页码:31-42
  • DOI:10.4236/ajc.2016.41004
  • 语种:English
  • 出版社:Scientific Research Publishing
  • 摘要:Popular women’s magazines have gone online and are gaining increased readership because of their interactive content, videos, and discussion forums. This study examines women’s perceptions and behaviors toward online women’s magazines based on an online survey of 257 female magazine readers. We found that, compared with their print counterparts, online magazines were perceived to be easier to read, skip ads, order products, search for, save and share information and comment on articles. Moreover, most female readers are positive toward the technological merits of online women’s magazines. Younger, less-educated, and less affluent readers showed a more positive attitude toward online women’s magazines than older, more educated, and more affluent readers did. However, female readers’ involvement with and engagement in the interactive features of online magazines were found to be low. Implications and suggestions for future research were discussed.
  • 关键词:Online Women’s Magazines: Differences in Perceptions between Print and Online Magazines among Female Readers
国家哲学社会科学文献中心版权所有