文章基本信息

标题：More than Just a Game: The Power of Social Media on Super Bowl XLVI
本地全文：下载
作者：Fernanda Bruno dos Santos ; Jonice Oliveira
期刊名称：Social Networking
印刷版ISSN：2169-3285
电子版ISSN：2169-3323
出版年度：2014
卷号：03
期号：02
页码：142-145
DOI：10.4236/sn.2014.32018
语种：English
出版社：Scientific Research Publishing
摘要：The evolution of social media in the recent years promoted the appearance of a new category: social media based on check-in. It enables the user to define their identity through information sharing. This paper aims to show the evolution of these media highlighting the effects and changes they cause in society through Super Bowl XLVI scenario, besides indicating the important role they have for the companies and marketing.
关键词：Social Media; Data Mining; Marketing; Social Networks; Gamification