文章基本信息

标题：Quality as Determinant Factor of Customer Satisfaction: Case Study of Zain-Kuwait
本地全文：下载
作者：Hasan A Abbas
期刊名称：iBusiness
印刷版ISSN：2150-4075
电子版ISSN：2150-4083
出版年度：2013
卷号：05
期号：03
页码：182-189
DOI：10.4236/ib.2013.53B038
语种：English
出版社：Scientific Research Publishing
摘要：The potential of mobile communications market in Kuwait is enormous. Therefore, I test customer satisfaction in the Kuwaiti mobile market by examining the quality construct. In our study, quality is measured through the dimensions: interaction quality, environment quality, and outcome quality. Our results show that outcome quality is the most influential construct over satisfaction. Also, the results find that interaction quality is not significant and carries no important association with customer satisfaction.
关键词：Quality; Satisfaction; Structured Equation Modeling