文章基本信息

标题：MARKETING USING WI-FI HOT SPOTS - AN ANALYSIS WITH SPECIAL REFERENCE TO ALLEPPEY DISTRICT
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作者：SHARON THOMAS ; MERIN PRAKASH
期刊名称：International Journal of Business and General Management
印刷版ISSN：2319-2267
电子版ISSN：2319-2275
出版年度：2015
卷号：4
期号：6
页码：6
语种：English
出版社：IASET Journals
摘要：With more than 300 million Smartphone users today, India is one of the fast growing countries for internet users. The Internet in India took more than a decade to move from 10 million to 100 million and 3 years from 100 to 200 million. However, it took only a year to move from 200 to 300 million users. Clearly, Internet is main stream in India today. This research aims to identify the benefits of making a business integrated with Wi-Fi. Primary data was collected through questionnaires and personal interviews. Various Statistical tests like Percentage Analysis and Chi-Square Test has been used. Here we analyse internet usage pattern among the youth in Alleppey district.