文章基本信息

标题：IDENTITY, IMAGE AND REPUTATION АS DETERMINANTS OF ENTERPRISE COMPETITIVENESS
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作者：Prof. Bojan Krstić ; Ph.D. ; Svetlana Krstić 等
期刊名称：Ekonomika, Journal for Economic Theory and Practice and Social Issuses
印刷版ISSN：0350-137X
电子版ISSN：2334-9190
出版年度：2013
期号：1
页码：26-35
语种：
出版社：Society of Economists Ekonomika, Nis
摘要：Competitiveness of enterprises in modern business conditions is based on intellectual resources. Therefore, a key challenge of knowledge economy is management, measurement and improvement of intellectual capital. Bearing in mind that it is a complex categorz, that it consists of several intangible components and values, the aim of this paper is to reveal the importance which segments of intellectual capital – identity, image and reputation have in building up, maintaining and increasing enterprise competitiveness.