文章基本信息

标题：THE SOCIAL WEB: A PLATFORM FOR MARKETING IN TRAINING COMPANIES
本地全文：下载
作者：Manuel Fandos Igado
期刊名称：Problems of Education in the 21st Century
印刷版ISSN：1822-7864
电子版ISSN：1822-7864
出版年度：2009
卷号：13
页码：32-36
语种：
出版社：Scientia Socialis
摘要：Companies use many different marketing strategies in order to make their products known and place their corporate image and branding in the market. Besides, nowadays, being on the Internet is a must for every company striving for success. A company devoted to open and distance learning such as Master-D Corporation is a clear example of how a proper and planned use of the different possibilities offered by the Web 2.0 –based on blogs- allows a company to achieve bigger market shares and brand positioning following the Win – Win Principle. Blogs are, undoubtedly, channels of communication that prove the power of attraction of good information.