文章基本信息

标题：A STUDY OF THE IMPACT OF AGE AND GENDER ON ONLINE SHOPPING AWARENESS
本地全文：下载
作者：HINA KHAN ; SAMTA KOTHARI
期刊名称：IMPACT : International Journal of Research in Business Management
印刷版ISSN：2347-4572
电子版ISSN：2321-886X
出版年度：2015
卷号：3
期号：8
页码：7-16
语种：English
出版社：IMPACT Journals
摘要：Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet using a web browser. The primary purpose of this study is to add to the understanding of the Internet as a retail outlet and to better understand the person who has made an online purchase. It also examines the awareness about the online shopping among the consumer respondents of Udaipur district of Southern Rajasthan. Demographic factor i.e. gender and age is used to study the awareness among people. It uses various tests to prove the hypothesis thus formed. It also studies how gender and age vary according to locality (urban, rural and semi-urban). The result shows that the relationship between the gender of customer and awareness for online shopping is not found significant statistically and the relationship between the age of customer and awareness for online shopping is found significant statistically.