文章基本信息

标题：Empirical Analysis of Pre-Paid and Post-Paid Mobile Subscription in Turkey
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作者：Murat ÇETİNKAYA ; Alparslan A. BAŞARAN ; Necmiddin BAĞDADİOĞLU 等
期刊名称：Dogus University Journal
印刷版ISSN：1302-6739
电子版ISSN：1308-6979
出版年度：2014
卷号：15
期号：2
页码：211-222
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出版社：Dogus University
摘要：This paper investigates the determinants of pre-paid and post-paid mobile phone subscriptions in Turkey. The binary logit analysis is employed to explore the relationship between the subscribers’ characteristics and their subscription type i.e. pre-paid or post-paid. The data used in the analysis relies on a survey carried out during 2009-Q3. The results indicate that there is a statistically significant relationship between the subscription type choice and the dependent variables. It is found that the choices of the other members living in the respondents’ household have significant effect on the decisions of the subscribers. The results also show that the subscribers who use their phones mainly for mobile calls and for surfing on internet are more likely to have a post-paid subscription while the pre-paid users usually use their phones for short messages and for playing games on their mobile phones.