文章基本信息

标题：PELAKSANAAN ASPEK BAURAN PROMOSI PADA STMIK MARDIRA INDONESIA, BANDUNG
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作者：Ali Mulyawan ; Ali ; Komarudin. 等
期刊名称：Jurnal Computech & Bisnis
印刷版ISSN：1978-9629
电子版ISSN：2442-4943
出版年度：2012
卷号：6
期号：1
页码：47-59
语种：
出版社：E Jurnal LPPM STMIK Mardira Indonesia, Bandung
摘要：This research is to describe the implementation aspects of the promotional mix done by STMIK Mardira Indonesia, Bandung. Promotional mixes analyzed include advertesing, personal selling, sales promotion, public relations and direct marketing. A method of analysis using descriptive analysis to obtain an overview of the promotional mix is done. Respondents in this study were students D3 STMIK Mardira Indonesia, Bandung. The result showed that the implementation of the promotion mix is adequate with the highest value of the ideal score is sales promotion. Keyword: Advertesing, Personal selling, Sales Promotion, Public relation, Direct Marketing