文章基本信息

标题：Sales Forecasting of Milk and Milk Products by Quantitative Techniques-A Case Study
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作者：Er. Parimita* ; Er. Puneet Arora
期刊名称：International Journal of Multidisciplinary Approach & Studies
电子版ISSN：2348-537X
出版年度：2015
卷号：2
期号：1
页码：305-310
语种：English
出版社：IJMAS
摘要：Sales forecast is generally studied for making decision on working capital, the size of facilities, the amount of advertising and sales promotion, the need to change prices and many other problems. The study was conducted with the objective to forecast the net sales of Shyam Dairy products, Allahabad by using different quantitative methods of forecasting and use of different models such as naïve model, moving average model