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  • 标题:The structure of the strategic plan in tourism marketing
  • 本地全文:下载
  • 作者:Melinda Cândea ; Elena Bogan ; Daniela Vărvăruc
  • 期刊名称:International Journal of Academic Research in Environment and Geography
  • 印刷版ISSN:2313-769X
  • 出版年度:2014
  • 卷号:1
  • 期号:2494
  • 页码:30-36
  • 语种:English
  • 出版社:Human Resource Management Academic Research Society
  • 摘要:The structure of a strategy includes also a marketing component, by which the products become known, they are distributed and bought by possible clients. Marketing is a managerial process of identification, anticipation, and satisfying in a profitable way the consumers demands. By its component parts, which have to interrelate one to each other, the tourism marketing strategy has the role of establishing the competitive direction, of ensuring the rigorous planning of the products, of supporting their promotion, having a particular mission in reducing the resistance in front of the new economic and social changes.
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