文章基本信息

标题：Pricing Policy and Marketing Strategies as a Part of Competitive Advantage of Retails Stores in the Slovak Republic
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作者：Jaroslava Gburová ; Róbert Štefko ; Radovan Bačík 等
期刊名称：Polish Journal of Management Studies
印刷版ISSN：2081-7452
出版年度：2013
期号：8
页码：9
语种：
出版社：Faculty of Management, Czestochowa University of Technology
摘要：The paper deals with price and marketing pricing strategies of retail chain stores in the Slovak Republic. The aim of this paper is to highlight the perception of the impact of economic recession in the retail chain stores. To determine the most used marketing pricing strategies has been used analysis of variance ANOVA. The global finance crisis does not have influence to selection and implementation of pricing strategy, which is used by branches of chain stores marketing management of in area of Presov region .