文章基本信息

标题：ANALYSIS_OF_PREFERENCES_OF_E_SHOPS_CUSTOMERS
本地全文：下载
作者：Stefko Robert ; Dorcak Peter ; Pollak Frantisek 等
期刊名称：Polish Journal of Management Studies
印刷版ISSN：2081-7452
出版年度：2011
期号：3
页码：8
语种：
出版社：Faculty of Management, Czestochowa University of Technology
摘要：The article deals with basic online trade-relating questions. The chosen theoretical basis connects to the research task itself, which was to gain elementary knowledge about preferences of customers shopping on the internet. For the purpose ofthis article, the authors focused on the research part, which discusses attitudes ofcustomers' towards prices of goods and services offered through this modern medium. Thanks to data collection techniques, such as CAWI and thanks to the results ofidentical research carried out in 2010 we were able to gather information on the development in 2010 and 2011, which were than compared on the year-on-year basis. Adevelopment of e-commerce reveals a great potential of online business.