文章基本信息

标题：USE OF ABRAHAM MASLOW'S MOTIVATION THEORY FOR SETTING CONSUMERS' SATISFACTION-NON-SATISFACTION
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作者：Man Mariana ; Grabara Iwona ; Kot Sebastian 等
期刊名称：Polish Journal of Management Studies
印刷版ISSN：2081-7452
出版年度：2010
期号：2
页码：7
语种：
出版社：Faculty of Management, Czestochowa University of Technology
摘要：Behind a consumer's decision to purchase a product/service there is always a reason or a complex of reasons, and behind rejecting a product/service there is always the consumer's conclusion that, by its competences, that respective product/service will not fulfil that respective need at the level one desires. In order to explain the internal origins of consumers' behaviour, the contemporary psychology applies to the concepts of "needs" (necessities) and "motivations". The relation between these two categories consists in the needs which become antecedent conditions for determining the occurrence of motivations.