首页    期刊浏览 2024年12月05日 星期四
登录注册

文章基本信息

  • 标题:AN ANALYTICAL STUDY ON IMPACT OF DEMOGRAPHICS AND PSYCHOGRAPHICS ON CONSUMERS’ GREEN PURCHASE BEHAVIOUR
  • 本地全文:下载
  • 作者:Parveen Singh Kalsi ; Inderpal Singh
  • 期刊名称:SCHOLARLY RESEARCH JOURNAL FOR INTERDISCIPLINARY STUDIES
  • 印刷版ISSN:2319-4766
  • 电子版ISSN:2278-8808
  • 出版年度:2015
  • 卷号:3
  • 期号:17
  • 页码:2979-2996
  • 语种:English
  • 出版社:SCHOLARLY RESEARCH JOURNAL'S
  • 摘要:The study determines the impact of demographics and psychographics on consumers’ green purchase behaviour in the Jalandhar region of Punjab. A survey was conducted to gather and elicit responses, wherein one hundred and fifty respondents responded to a structured questionnaire. The findings conclude that demographics (which includes age, income & education level) and psychographics (which includes environmental concern, environmental attitude and altruism) on individual basis posses a significant influence on consumers’ green purchase behaviour. Further the results indicate that consumers’ adoption of environmental attitude is motivating them to change their life styles and inculcate them in their living standards; moreover consumers are positively inclined for products which use green marketing practices to preserve the environment. Originality: The research paper provides an insight into the role of demographics and psychographics in elucidating green consumer behaviour. It presents a base for future studies on profiling and segmenting green consumers in the Indian context. Keywords: Consumer Green Purchase, Segmentation, Demographics, Psychographics, Green Cognition, Green Purchase Behaviour
国家哲学社会科学文献中心版权所有