文章基本信息

标题：Elucidating Consumer Experience Behavior in Service Context
本地全文：下载
作者：Emily James ; Sarah Jack ; Rebecca Mitchell 等
期刊名称：Journal of Business and Management Research
印刷版ISSN：2356-5756
电子版ISSN：2356-5764
出版年度：2013
期号：2
页码：7
语种：English
出版社：Knowledge Journals
摘要：The study was conducted on 358 attendees at a major wine festival in Australia. A positive relationship between quality perception and overall satisfaction constructs exists. New insight to event knowledge is provided through the first time and repeat visitor dynamic as predictor of actual buying behaviour. Higher percentage of repeat visitors correlates with higher likelihood of buying. Overall satisfaction is a stronger predictor of buying behaviour than any individual service quality dimension and of these quality dimensions overall. Repeat visitors, 35 years and older, are the highest yielding visitor group from a financial viewpoint. First time visitors are more short term oriented in their planning when making the final decision to attend the event.