文章基本信息

标题：Impact of Socio Economic Factors on Adoption of E-Banking amongst Salaried Employees
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作者：Deepjyoti Choudhury ; Dibyojyoti Bhattacharjee
期刊名称：International Journal of Research in Management, Science & Technology
印刷版ISSN：2321-3264
出版年度：2015
卷号：3
期号：3
出版社：Prannath Parnami Institute of Management & Technology, Hisar
摘要：Over the last two centuries human race has created innumerable progress in science, medicine and technology. The evidences of technology adaptation can be seen everywhere, from the large spacecraft to a small hand held smart phone. In the current era of technology revolution, no industry in the world is untouched to the use of Information system and Banking Industry is no exception. In the current era of technology revolution, no industry in the world is untouched to the use of Information system and Banking Industry is no exception. The study mainly concentrates on the electronic banking adoption by the salaried section of society. In this study attempt has been made to find out the probable socio economic and demographic factors contributing towards the adoption of electronic banking among salaried employees. The results from the study showed that location of residence, number of earners in the family, educational level, frequency of banking transaction and marital status had significantly contributed towards the adoption of electronic banking among salaried employees. The results derived from the study can be used by banking organizations and managers for proper market analysis and strategy development as far as electronic banking is concerned
关键词：Technology; Electronic Delivery Channel; Banking Services; Socio Economic status; Adoption