文章基本信息

标题：SOCIAL RESPONSIBILITY OF BUSINESS: CHALLENGES AND ROAD AHEAD
本地全文：下载
作者：Pooja Rani ; M. S. Khan
期刊名称：Tactful Management
印刷版ISSN：2319-7943
电子版ISSN：2319-7935
出版年度：2014
卷号：3
期号：1
页码：1
出版社：Laxmi Book Publication
摘要：Today’s business is facing an uphill task to meet the growing expectation of society. There has been a very strong feeling that business should be socially responsible as it makes use of the resources of society and largely depends on society for its functioning. The business must be congruent with the social needs, aspirations, and expectations. Business should work for the welfare and upgrading the overall standard of the society at large. The companies now have to be more socially sensitive and responsible. The objective of the business has to be proper utilization of resources for the benefit of the society.
关键词：csr;urbanization;migration of population;fast growing urbanization