文章基本信息

标题：DESTINATION MARKETING: OPPORTUNITIES FOR TOURISM INDUSTRY
本地全文：下载
作者：Amit Kumar ; Adithi ; Alok Bandhu 等
期刊名称：Tactful Management
印刷版ISSN：2319-7943
电子版ISSN：2319-7935
出版年度：2014
卷号：2
期号：9
页码：1
出版社：Laxmi Book Publication
摘要：Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices. Destinations need to differentiate their products and develop partnerships between the public and private sector locally in order to coordinate delivery. Taking advantage of new technologies and the Internet also enables destinations to enhance their competitiveness by increasing their visibility, reducing costs and enhancing local co-operation. The marketing strategies are considered within the context of prevailing images, tourist sites and the importance attached to destination images and brands in general are also evaluated. Destination marketing must lead to the optimisation of tourism impacts and the achievement of the strategic objectives for all stakeholders. The present paper shows the importance, opportunities and strategies of Destination Marketing. In India, Rajasthan Tourism, Goa Tourism, Kerala Tourism, Gujarat Tourism, Madhya Pradesh Tourism etc. are all using the Destination Marketing for attracting more tourists towards their states.
关键词：marketing;tourism;destination;destination marketing;tourism promotion