文章基本信息

标题：Management of the Retail Trade Localization in the Regions of the Slovak Republic
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作者：Rastislav Kotulič
期刊名称：International Journal of Advances in Management and Economics
印刷版ISSN：2278-3369
出版年度：2013
卷号：2
期号：4
出版社：International Journal of Advances in Management and Economics
摘要：In the scope of the retail-trade, the localization decision making is very important since a mistake in the decision and a following inconvenient location of the retail unit leads mainly to serious trade difficulties and subsequently to the crash of the store. The retail stores’ expansion in the settlement increases the ability to absorb larger operational capacities, which results also in economic advantages. Based on the conducted analysis of the retail network location in regions of the Slovak Republic, it can be stated that the Bratislava region is the most dominant in the monitored period. This dominant status of the Bratislava region is in accordance with classic localization theories and with the demand oriented export base theory.