文章基本信息

标题：Spanish Consumer´s Perception of Corporate Social Responsibility
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作者：Patricia Martinez Leaniz
期刊名称：International Journal of Advances in Management and Economics
印刷版ISSN：2278-3369
出版年度：2012
卷号：1
期号：4
出版社：International Journal of Advances in Management and Economics
摘要：The findings of this paper increase our comprehension of Corporate Social Responsibility (CSR) from the consumer’s perspective in a Spanish context. Based on primary data collected via personal surveys in Spain we provide evidence to show that Spanish consumers are supportive of CSR. We also show that sustainable development theory can be applied in Spain. We evaluated the importance placed by Spanish consumers on three responsibilities ―economic, social and environmental― and find that economic responsibilities are most important while social and environmental responsibilities are of least importance. The nature of these divergences is relevant for companies incorporating CSR in their corporate agenda for strategic reasons.