文章基本信息

标题：ACHIEVING EMPLOYEE SATISFACTION BY PURSUING SUSTAINABLE PRACTICES
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作者：DUMITRESCU Luigi ; STANCIU Oana ; TICHINDELEAN Mihai 等
期刊名称：Studies in Business and Economics
电子版ISSN：2344-5416
出版年度：2013
卷号：8
期号：1
出版社：Lucian Blaga University
摘要：Internal marketing is based on the satisfaction of employees that eventually leads to the retention and attraction of the best employees that help a company succeed in a highly competitive globalized environment. In the context of internal marketing, sustainability would translate into a triple advantage of employee satisfaction, long-term sustainable profit and a durable planet with less pollution. For a more complete vision of the practice of internal marketing in ten global companies, we researched the satisfaction of employees from two perspectives: current satisfaction at work and motivation to work for the current company over the next three years, as evidence of the present satisfaction of personnel.
关键词：internal marketing; employee satisfaction; sustainability; green marketing