摘要:Open innovation has received a considerable focus nowadays. The increasing volumeof research on Open innovation (OI) indicates the interest about open innovation. But, still thecost of OI is unrevealed. Researchers are still working on the specification of OI. It seems thatthe determination of cost of OI is hardly possible in absolute figure. It seems plausible thatproactive approach will be matched well with the concept of OI. Hence, OI has been reviewedwith mechanisms of cost based decision making with the expectation to make the sense in thatpaper. It is expected that the sense of common ground between OI and cost based decisionmaking mechanisms will help the OI to make it marketable and vice versa.
关键词:Open Innovation; Cost Based decision Making mechanism; Sense making;Proactive approach; Individual firm