文章基本信息

标题：Statistical inference used in marketing research
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作者：CATOIU Iacob ; STANCIU Oana ; TICHINDELEAN Mihai 等
期刊名称：Studies in Business and Economics
电子版ISSN：2344-5416
出版年度：2010
卷号：5
期号：3
出版社：Lucian Blaga University
摘要：The purpose of this article is to describe, theoretically, but also through severalapplications, the statistical methods or procedures through which the research results can beextended at the target population level. The target population represents the aggregate of all theelements, sharing some common set of characteristics that comprise the universe for thepurpose of the marketing research problem
关键词：marketing research; sample; statistical inference; statistic test