文章基本信息

标题：2007 European Cultural Capital in Sibiu – preliminary findings concerning the impact on major stakeholders
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作者：RICHARDS Greg ; ROTARIU Ilie
期刊名称：Studies in Business and Economics
电子版ISSN：2344-5416
出版年度：2010
卷号：5
期号：1
出版社：Lucian Blaga University
摘要：The surveys conducted in Sibiu to evaluate the long term effects of European Cultural Capital in Sibiu in 2007 were carried on during 2008 and 2009. Works are in progress. The preliminary findings concerning the impact on major stakeholders have focused on the main goals of the event: image of Sibiu, economic, social and cultural impact, results of renovation's works, but they have also highlighted effects on local pride, implication of local authorities. As such a kind of research is carried on in Sibiu and for Romanian tourism for the first time, preliminary results might start an open debate about using such research methods in Romania as a suitable tool to evaluate the competitiveness of a major event.
关键词：impact; image; renovation; pride; social impact; transformation; challenges