文章基本信息

标题：The Analysis of the Media Convergence Ecosystem Value Chain based on Broadcast and Communications Media Convergence Technology
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作者：Chi-Ung Song ; Mi-Young Park
期刊名称：International Journal of Multimedia and Ubiquitous Engineering
印刷版ISSN：1975-0080
出版年度：2015
卷号：10
期号：2
页码：269-286
DOI：10.14257/ijmue.2015.10.2.25
出版社：SERSC
摘要：Broadcasting and communications industries with traditional value chains, such as live performances, music, event planning, broadcasting, movies, publishing, and advertising, operate under planning, production, distribution, and consumption stages and have witnessed the fusion of planning and production, the simultaneous occurrence of production and distribution, and the convergence of producers and consumers, resulting in changes in the traditional value chain structure. This suggests a need for policymakers to examine these changes in the context of the ecosystem value chain and reconsider their goals to set appropriate human resources targets. This paper analyzes the importance of economic and scientific aspects of the impact media convergence has had on society, discerns the reason for changes in the value chain of broadcasting and communications industries from a multiphase and linear structure to a convergent value chain structure, and presents some suggestions for future policies on broadcast and communications media convergence technologies.
关键词：Creative Domestic Industries; Value Chain of the Broadcasting and ; Communications Industries; Media Convergence; Media Convergence Policy; Media ; Convergence Value Chain; Broadcast and Communications Media Convergence ; Technologies; Ecosystem Value Chain