文章基本信息

标题：The antecedents of herbal product actual purchase in Malaysia
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作者：Sarina Ismail ; Sany Sanuri Mohd Mokhtar
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2015
卷号：5
期号：8
页码：771-780
DOI：10.5267/j.msl.2015.5.011
出版社：Growing Science
摘要：This study is meant to examine the relationships of several antecedents of actual purchase of herbal product in Malaysia. Actual purchase is considered to have a vital link to a business success. The study identified eight antecedents of consumer actual purchase such as intention, attitude, social influence, product safety and culture belief. A total of 473 respondents (about 82%) completed and returned the questionnaire. A seven point Likert scale was used to measure responses. The data were analyzed using Partial Least Squares (PLS) path modeling. The path coefficient results supported the direct influence of intention, attitude, social influence and product safety on actual buying. Moreover, the findings reveal that attitude, social influence, product safety, and culture belief also influenced buying intention.
关键词：Intention; Attitude; Social influence; Product safety; Cultural belief; Accountable absence legitimacy