文章基本信息

标题：NATION BRANDING AND ECONOMIC DEVELOPMENT: FINDING THE MISSING LINK
本地全文：下载
作者：Muhammad Ali ; Chaudhary Abdul Rehman
期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2015
卷号：5
期号：5
页码：35
出版社：Sohar University, Oman and American University of Kuwait
摘要：Due to the growth in the whole world, countries are trying to maintain their imitable identity by promot ing their distinctive features which consist s of perceptible and imperceptible elements. These features can be linked with nationwide uniqueness, which integrates place identity. Consi derable research augmented in recent years in the field of brand origin and its relationship with economic growth or development , but most of these studies missed out different dimensions of this relationship . For this purpose, an extensive indulgent is required to know about natio n branding and its impact on economic growth of the country , especially with context to developing countries . In this article we try to bring in light nation branding, a s a dimension of nation brand ing .
关键词：Nation Branding; Economic Development; Pla ; ce Identity