文章基本信息

标题：Big Five Personality and Different Meanings of Happiness of Consumers
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作者：Hyunhee Woo ; Hyung Jun Ahn
期刊名称：Economics & Sociology (Ternopil)
印刷版ISSN：2071-789X
电子版ISSN：2306-3459
出版年度：2015
卷号：8
期号：3
DOI：10.14254/2071-789X.2015/8-3/11
出版社：Centre of Sociological Research
摘要：Happiness is an increasingly important topic worldwide affecting the economic policy of many countries. Prior studies have found that the specific meaning of happiness for individual consumers can vary. This study aimed to test whether the difference could be observed in the texts of online blogs that express people’ experience of happiness. A text mining approach was taken, and the analysis results showed that the linguistic characteristics of extroversion, conscientiousness, and openness to experience have significant relationship with the different meanings of happiness manifested by the level of arousal in the texts
关键词：Happiness; Big Five Personality; Text- Mining; Blog