文章基本信息

标题：Altruism or Strategy? A Study of Attributions of Responsibility in Business and its Impact on the Consumer Decision Making Process
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作者：José Luis Vázquez ; Ana Lanero ; María P. García 等
期刊名称：Economics & Sociology (Ternopil)
印刷版ISSN：2071-789X
电子版ISSN：2306-3459
出版年度：2013
卷号：6
期号：1
DOI：10.14254/2071-789X.2013/6-1/9
出版社：Centre of Sociological Research
摘要：The principal aim of this paper is to propose a model of consumer decision making based on responsibility criteria, just as to analyze the role of consumers’ attributions of business responsibility as determinants of that process. A self-reported study was conducted from a total sample of 454 Spanish consumers. Structural equations modeling with PLS was used to test the sequence between information search, information evaluation and purchase behavior based on responsibility criteria, just as the effect of value, stakeholder, strategic and egoistic-driven motivations attributed to corporate responsibility. Results support a model of responsible consumer decision making and show a different pattern of effects of social and strategic attributions on consumer behavior.
关键词：Public marketing; corporate social responsibility; responsible consumption; consumer decision making process; social orientation; profit orientation; Spain