This empirical research about ecotourism was elaborated having in mind two perspectives: the lodging and the consumer. It was possible to conclude that the hotels involved in the research need to improve its performance in terms of market research and of the environmental accreditation, but it is convenient to empathise that the environmental and social concerns are present in its activities. Regarding ecotourists, the findings indicate that they are concerned with the environmental issues when they are lodgin. Their great motivation is the possibility of having a contact with the nature, the environmental conservation and the sustainability.