期刊名称:International Journal of Sport Management, Recreation & Tourism
电子版ISSN:1791-874X
出版年度:2016
卷号:21
期号:b
出版社:GEORGE COSTA
摘要:The purpose is to develop a model of consumer behavior in international sport tourism that examines both pre-and post-consumption factors in international sport tourism. A secondary purpose is to address international visitation by introducing national culture as an important component of the model. The proposed model suggests that certain cultural characteristics influence an international sport tourist and these cultural characteristics impact both motivation and travel constraints. Motivation also has a direct relationship to travel constraints. Both motivation and travel constraints influence the tourist’s image of both the destination and the sporting event. Finally, trip quality leads to satisfaction, which mediates the relationship with intent to return. Discussion follows with application to understanding the purchase decision making process drawn from the literature in sport tourism, consumer behavior, cross cultural studies and information processing theory
关键词:consumer behavior; information processing theory; purchase decision; sport tourism