文章基本信息

标题：Crossing All Borders in One Semester: Co-Teaching, Involving Students in a Collaborative Cross-Cultural Research, and Combining Graduate and Undergraduate Education
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作者：Mohammad Ali Zolfagharian ; A. Fuat Frat ; Eliane Munoz 等
期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2011
卷号：19
期号：1
页码：24
出版社：Marketing Management Association
摘要：extant literatures on co-teaching, combining students from various levels, and incorporating real-world research projects make the case for these methods, two important gaps remain in the understanding and application of such methods: (a) the processes through which these methods are planned and implemented are yet to be researched; and (b) the integrative effects of using all of these methods within the same course/semester are unknown. This paper reports on a collaborative teaching and learning experience that resulted from combining activities across two doctoral seminars, across students from different levels (doctoral, MBA and undergraduate), and across two universities each from a different country. By documenting the processes involved in the development of the experience, challenges and constraints faced by various stakeholders, and potential benefits and outcomes, this research provides a behind-the-scenes look at, and practical guidelines for, planning and implementing such teaching and learning experiences.
关键词：Co-teaching; Research Project; Student Mix; Process; Benefits; Challenges Crossing All Borders in One Semester: Co-Teaching; Involving Students in a Collaborative Cross-Cultural Research; and Combining Graduate and Undergraduate Education