文章基本信息

标题：Guided Teaching of Complex Marketing Processes via Implementation of Learning Control Points
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作者：Jesse N. Moore ; Mary Anne Raymond ; Charles R. Duke 等
期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2010
卷号：16
期号：1
页码：20
出版社：Marketing Management Association
摘要：Where course objectives suggest a series of progressive steps, periodic learning check points ensure students’ readiness to progress. Learning control points (LCPs) provide a structure for phased learning that enhance decision-making skills and increase the likelihood of successful progress and retention of concepts and knowledge. This building-block approach is borrowed from the product development management concept of “stage gates.” Instructors set intermediate learning objectives (LCPs) that must be met prior to progression. In this research, assessment of the efficacy of LCPs shows students have higher overall satisfaction with the course and stronger retention of course concepts.