文章基本信息

标题：The theoretic and methodological potential of the term “mass media agenda”: possibilities and limits
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作者：Kazakov Alexander Alexandrovich
期刊名称：Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 4. Istoriâ, Regionovedenie, Meždunarodnye Otnošeniâ
印刷版ISSN：1998-9938
电子版ISSN：2312-8704
出版年度：2012
卷号：17
期号：1
页码：138-143
DOI：10.15688/jvolsu4.2012.1.21
出版社：Volgograd State University
摘要：In this paper basic theoretic approaches to the term “agenda” are analyzed, main types of this phenomenon are distinguished and investigative value of “mass media agenda” is stated.Special attention is paid to the exploration possibilities of “mass media agenda” and problems, which scientists are facing while operating this category.
关键词：agenda; mass media; political communication; political power; policy subjects