文章基本信息

标题：A motivational model for Facebook acceptance by university students
本地全文：下载
作者：Dragos Daniel Iordache ; Alexandru Balog ; Costin Pribeanu 等
期刊名称：Romanian Conference on Human-Computer Interaction
印刷版ISSN：2344-1690
出版年度：2015
期号：RoCHI
页码：21-24
语种：English
出版社：Matrix ROM
摘要：As social networking websites become more and more widespread there is an increasing interest to analyze and explain their usage. Facebook is a web-based service that is very popular among university students. In this paper a motivational model is presented that explains Facebook acceptance by university students with two key factors: perceived usefulness and perceived enjoyment. The results show that perceived enjoyment is a stronger determinant than perceived usefulness.