文章基本信息

标题：A study on influencing factors of channel alliance relationship of Chinese corporations
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作者：Tao Chen ; Zhe Pan
期刊名称：Frontiers of Business Research in China
印刷版ISSN：1673-7326
电子版ISSN：1673-7431
出版年度：2009
卷号：3
期号：2
页码：323-341
DOI：10.1007/s11782-009-0016-0
出版社：Higher Education Press, co-published with Springer-Verlag GmbH
摘要：Channel alliance is regarded as the most advanced form of channel relationships. The extant literature mainly focuses on commitment, trust, communication and cooperation as influencing factors of channel alliance relationship. This paper empirically explores influencing factors of channel alliance relationship in Chinese enterprises, and their respective degrees of influence, particularly those of personal relationship and government administrative factors. Research hypotheses were tasted based on a survey of automobile vendors and dealers. Three most important influencing factors were identified “commitment and trust”, “communication and cooperation”, and “returns”.
关键词：channel alliance relationship; commitment and trust; communication and cooperation; personal relationship; administrative factor
其他关键词：渠道联盟关系，承诺与信任，沟通与合作，私人关系，行政因素