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  • 标题:多属性意思決定過程における決定方略の認知的努力と正確さ: 計算機シミュレーションによる行動意思決定論的検討
  • 本地全文:下载
  • 作者:竹村 和久 ; 原口 僚平 ; 玉利 祐樹
  • 期刊名称:認知科学
  • 印刷版ISSN:1341-7924
  • 电子版ISSN:1881-5995
  • 出版年度:2015
  • 卷号:22
  • 期号:3
  • 页码:368-388
  • DOI:10.11225/jcss.22.368
  • 出版社:Japanese Cognitive Science Society
  • 摘要:

    This paper examines two-stage multi-attribute decision strategies in different condi- tions where numbers of alternatives, and attributes are varied. A Monte-Carlo com- puter simulation using the concept of elementary information processes identified de- cision strategies that approximate the accuracy of normative procedures while saving cognitive effort in the two-stage decision making process. The elementary strategies examined in the simulation were nine decision strategies: lexicographic, lexicographic semi-order, elimination by aspect, conjunctive, disjunctive, weighted additive, equally weighted additive, additive difference, and majority of confirming dimensions strategies. Elementary information process and relative accuracy were computed for all combina- tion of two decision strategies for two-phased decision making process. The result of the computer simulation suggested that comparatively effortless and accurate heuristic was the two-phased strategy that used lexicographic strategy to eliminate until a few alternatives in the first stage and used weighted additive strategy in the second stage. Lastly, theoretical and practical implications of this study were discussed.

  • 关键词:意思決定; 二段階意思決定; 多属性意思決定; 意思決定方略; 決定ヒューリスティクス
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