期刊名称：Studia Universitatis Moldaviae: Stiinte Exacte si Economice
印刷版ISSN：1857-2073
电子版ISSN：2345-1033
出版年度：2012
期号：7(57)
页码：224-228
出版社：Moldova State University
摘要：n acest articol sunt descrise tendin. ele .i particularit..ile pie.ei publicitare din Republica Moldova. Se face o analiz. a tr.s.turilor comune .n evolu.ia mediilor de publicitate p e pia.a autohton. comparativ cu pia.a european.. Sunt eviden- . iate particularit..ile mediilor tradi.ionale, precum televiziunea, radioul, mass-media, publicitatea exterioar. sau Internetul .n .ara noastr
其他摘要：This article describes the tendencies and particularities of advertising market in Republic of Moldova. It reveals on the common traits of advertising media evolution on the national market and European area, it focuses on the analysis of traditional advertising media in Moldova: TV, radio, newspapers and magazines, outdoor and internet
