文章基本信息

标题：System Dynamics Modelling to Study the Diffusion of a Supply Chain Management Mobile Application
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作者：Anna C. Cagliano ; Alberto De Marco ; Carlo Rafele 等
期刊名称：International Journal of Computers and Communications
印刷版ISSN：2074-1294
出版年度：2015
卷号：9
页码：1-13
出版社：University Press
摘要：The local fresh food supply chain is experiencing market fragmentation and little coordination among suppliers and customers, which demand for integrated management by means of a timely information exchange connecting all the supply chain echelons and enabling efficient logistics activities. Mobile communication technologies can support the achievement of such goals because of their large diffusion and ability to ensure real time information updates. In this context, a System Dynamics model is developed to study the diffusion pattern and the associated operational and economic impacts of a new application for mobile devices assisting supply chain operations. A fresh food supply chain in Northern Italy has been considered. The base application and the integration of three additional features allowing the management of product traceability, electronic payments, and time-sensitive deliveries are investigated. Simulation results provide an understanding of the mechanisms of adoption of the mobile services and help define business policies to disseminate their diffusion.
关键词：Bass model; innovation diffusion; local fresh food;mobile applications; supply chain management; System Dynamics