文章基本信息

标题：How Much Will I Pay for Freeway Real-Time Traffic Information?
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作者：., Rong-Chang Jou ; Chen, Ke-Hong
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2015
卷号：7
期号：10
页码：13142-13153
出版社：MDPI, Open Access Journal
摘要：Although there is research focused on real-time traffic information, in terms of types of information, timing of provision and driversâ€™ acceptance, not much is related to quantifying real-time traffic information and its perceived value, i.e ., amount of information and willingness to pay (WTP) for that information. In this study, freeway driversâ€™ preferred types of real-time traffic information and their willingness to pay for them are investigated. Due to traffic information having the property of non-market goods, a contingent valuation method is applied. A computer-aided survey was conducted in rest areas along freeways to obtain the samples needed. A Spike model is used to overcome the serious biases that would otherwise be caused by numerous zero WTPs in samples when logit and probit models are used. Finally, freeway driversâ€™ WTP for different types of real-time traffic information can be obtained from the estimation results. The results may be of importance in pricing different types of traffic information more realistically in the future.
关键词：customized real-time traffic information; pricing; Spike model; contingent valuation method