This paper discusses the current situation of sports communication in the big data era and the relationship between the big data and the media. Then describe characteristics of the big data era sports communication through three aspects :the channel platform, audience boundaries and present content 􀀁and predict the future development of the big data era sports communication through four aspects: enhance information analysis, upgrade their own media literacy, build cross media integrated communication mode and the government provides the system guarantee. Conclusion: large data has been used in every industry of sports, for sports communication has great role in promoting, it promotes the development of undertakings of physical culture and sports. However, at present, China is still in the initial stage, it needs seize the opportunity to pull the sports communication into an all-round way to the information in the future development.