摘要:Ideological and Philosophical Analysis of the functioning of media in society and media texts: analysis of the ideological, philosophical aspects of media sphere. The ideological theory of media becomes as the theoretical basis. It is assumed that the media are able to deliberately influence public opinion, including in the interests of a particular social class, race or nation. Pedagogical strategy of media education is reduced to the study of political, philosophical, social, and economic aspects of the national media, to analyze the numerous contradictions that contain these issues from the perspective of a particular class, race, religion or nation. In this case, the audience should be able to define: the difference between media images and well-known facts; the reliability of the source; the accuracy of the determination; valid and invalid statements; the difference between the primary and secondary information, approval; partiality of judgment; installed and uninstalled judgment; vague and ambiguous arguments; a logical inconsistency in the chain of reasoning; the force of the argument.