文章基本信息

标题：オンラインショッピングにおける商品推薦エージェントの外見と振る舞いの関係が購買意欲に与える影響
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作者：黒田拓也 ; 山田誠二 ; 寺田和憲等
期刊名称：人工知能学会論文誌
印刷版ISSN：1346-0714
电子版ISSN：1346-8030
出版年度：2016
卷号：31
期号：2
页码：G-F78_1-11
DOI：10.1527/tjsai.G-F78
出版社：The Japanese Society for Artificial Intelligence
摘要：Applications of product recommendation virtual agents (PRVAs) for online shopping are increasing, and various studies on how to design effective PRVAs to user's buying motivation have been done. In this paper, we try to analyze recommendation effects of PRVAs focused on the consistency between the agent's appearances and behaviors in online shopping. First, we set up a hypothesis based on the consistency of the PRVAs' appearances and behaviors, and prepare typical PRVA's appearances and suitable behaviors to them. Then we conducted within-participant experiments in which the participants evaluated their buyer motivation for all combinations of the PRVAs' appearances and the behaviors and reported their impressions on the agents. Also eye-tracking information was measured through the experiment. By investigating statistics on the participants' buying motivations and applying statistic tests to the experimental results, our hypothesis on the consistency between the PRVAs' appearances and the behaviors was supported. Furthermore, the experimental results of eye-tracking revealed some useful inspects on the users' attentions.
关键词：human-agent interaction;product recommendation virtual agent;appearances;behaviors;buyer motivation;experimental investigation