文章基本信息

标题：INNOVATION IN BUSINESS TO FAMILY AGRICULTURAL IN AMAZON: ONE STRATEGY FOR COMPETITIVENESS
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作者：Alex Rotta Romani. ; Dr. Flávio de São Pedro Filho. ; Jeoval Batista da Silva. 等
期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2015
卷号：4
期号：01
页码：174-188
出版社：European Society of Business and Social Sciences
摘要：This work aims to study strategies of competiveness in farming agriculture with sustainability. The research has support on Theory U in order to generate elements to support the results. It has a qualitative nature, prepared through the Content Analysis Method, supported by bibliographical sources, to face empirically the strategy required to the sustainability with focus on competitive advantage. It is based upon three specific objectives, to raise the basic competitive strategies to the familiar farming activities (1), analyze the operability the strategies found in face of the perspectives of sustainability (2), and to structure subsides to the required innovation in socio-environmental sustainability with focus on family farming (3). Therefore, it is possible to conclude that the adaptation of generators models of competitive advantage according to the theoretical concepts of Triple Bottom Line can direct the consecution of sustainable competitive advantages to the familiar farming activity.
关键词：Amazon. Business. Competitiveness. Family agricultural.;Innovation. Sustainability.