文章基本信息

标题：COMPARING THE EFFICIENCY OF DISTRIBUTION METHODS IN HOME APPLIANCE INDUSTRY
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作者：Alma Alicic,BSc ; Teoman Duman
期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2013
卷号：2
期号：5
页码：56-75
出版社：European Society of Business and Social Sciences
摘要：Distribution channels strategy is extremely important for the success of business operations in any branch of business. The goal and purpose is to satisfy the consumer and get continued business from him/her. The primary purpose of this qualitative research is to compare the time, cost and physical efficiency of the distribution channel system of a company in home appliance industry. For this purpose, five managers from a world-wide known home appliance producer and seller were surveyed with a survey instrument with open-ended questions and then interviewed on the answers to the questions. Survey and interview questions included questions about the advantages and disadvantages of different distribution channels used by the company. Data were summarized in a table and discussed to propose managerial actions to other managers in similar industries.
关键词：channel distribution; cost effectiveness; time;effectiveness; physical effectiveness; channel member;satisfaction; etc.