文章基本信息

标题：Role of Data Mining in CRM
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作者：R. Uma Maheswari ; S. Saravana Mahesan ; Dr. Tamilarasan 等
期刊名称：International Journal of Engineering Research
印刷版ISSN：2319-6890
出版年度：2014
卷号：3
期号：2
页码：75-78
出版社：IJER
摘要：Data mining allows extracting valuable information from the historical data and predicting outcomes of future situations. CRM co nsiders the customer as the centre point, which values the customers of the organization. This article explores the various data mining techniques and its impact on CRM to redefine business processes and strategies.
关键词：CRM; DM; Mining Model; BIS; CHAID