文章基本信息

标题：The Development of Agri-tourism in Opole Province, Poland. From Inexpensive Holidays in the Countryside to Experiential Marketing
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作者：Barbara WOŚ ; Agnieszka GAWLIK
期刊名称：Journal of Environmental and Tourism Analyses
印刷版ISSN：2286-2838
电子版ISSN：2286-3745
出版年度：2015
卷号：3
期号：1
页码：82-91
出版社：Bucharest University
摘要：The aim of the article is to show the evolution stages of agri- tourism in the Opole Province between the years 2002 and 2014. The bases for the study are as follows: archival and current data on the development of rural tourism, field research and interviews conducted in agri-tourism farms of the Opole Province. The research presents the stages of agri-tourism development in the Opole Province and identifies its basic tendencies. During the study the following basic trends were observed: the shift from agri-tourism to rural tourism, creation of family businesses implying an increase in the number of beds and service offer; experiential marketing – forming a specific offer for a specific recipient; increase in the standard of services and the development of active recreation; development of eco- tourism enriched by educational activities
关键词：agri-tourism offer; the Opole Province; agri-tourism development; agri-tourism farms